TORTUGAS DIVE SHOP

Logo Design, Branding, Video Production

This project was a self-initiated passion project inspired by one of my favorite hobbies: scuba diving. I became certified in the summer of 2023 in Roatan, Honduras, and quickly fell in love with everything about the experience. For this project, I created a brand identity for a fictional dive shop based in Roatan, taking inspiration from the local marine life, especially sea turtles, my favorite animal. Using Adobe Illustrator, I designed a logo that captures the spirit of the Honduran waters, featuring a turtle as the central icon, a nod to the shop’s Spanish name, which translates to ‘turtle.’ The logo’s turquoise color reflects the vivid blues of the ocean, encapsulating the essence of scuba diving. I used Photoshop mockups to bring the brand to life visually, while Premiere Pro allowed me to edit and assemble two videos I took during different dives showcasing GoPro footage I shot myself underwater. This design gives the fictitious dive shop a fun and inviting look, aimed at attracting divers and enhancing brand awareness with a visually captivating identity.​​​​​​​