MAGNOLIA GROVE BOUTIQUE HOTEL

This project was an assignment from a communication design class, where we were tasked with creating and branding a boutique hotel. Inspired by Charleston—one of my favorite cities and an ideal setting for a boutique hotel—I designed Magnolia Grove, a charming hotel nestled along the cobblestone streets of Charleston, SC. The hotel combines rich historical character with contemporary decor, creating a balanced blend of heritage and modern style. The brand essence draws from the magnolia flower, a symbol of South Carolina and an integral part of Charleston’s culture. This influence is reflected throughout the hotel's branding, including the logo, color palette, typography, and branded merchandise.​​​​​​​