CLEAR FROST PACKAGING

This packaging project was created for a communication design class, where we were tasked with redesigning a product that needed a refreshed look. I chose Clear Frost Sparkling Water, a product that didn’t initially stand out on the shelf. My goal for this redesign was to make it more eye-catching, using bright colors, easy-to-read fonts, and playful design elements like bubbles and fruit illustrations. These enhancements allow customers to instantly recognize the product and its flavors as they walk by. I used Adobe Illustrator to create my design and ended up experimenting with printing the labels onto sticker paper and placing them on the bottles.