BODO'S BAGELS REBRAND

This website redesign for Bodo’s Bagels was a personal passion project I completed during my senior year at Elon University. Bodo’s, a beloved Charlottesville bagel institution, has been a staple in my hometown, and their website needed a fresh update. Known for its fast-paced, affordable, no-frills vibe, Bodo’s inspired a design that’s equally straightforward and engaging. Starting with the logo, I explored various concepts and landed on one featuring a unique, playful font with an ‘everything bagel' seed element in the ‘O.’ The color palette, a warm orange and brown, reflects the natural tones of bagels. Using Figma, I prototyped the website to demonstrate functionality and user flow, displayed in a laptop mockup for a complete, interactive experience.